Case Studies


January 01 2007


Graphic Design,CSS,PHP,Flash,XML,SF Control Panel


IceLink Watch is one of the foremost creators of custom diamond watches and jewelry in the world. Hosting a group of celebrity customers from the NFL's Reggie Bush and Matt Leinart to music industry leaders like the Black Eyed Peas, IceLink represents the highest status of luxury and style.

IceLink was in need of a major make over of their online brand. Their website was dated in regards to graphics and hard to update. IceLink wanted to enter 2007 with a whole new look and feel as well as present new collection lines to the world. However, they wanted a way to manage new content, offer more information to both customers and vendors and look as good online as they do on the wrists of superstar performers and athletes.

The new would convey all pertinent information about the company and its product lines. In addition to aesthetic updates, the website would be structured for in-house personnel to update content (images, video, text, etc) via an online control panel. All of this for a better user experience.

SFIMG was contracted to complete this project utilizing their proprietary dynamic content web structure. In addition, the content would be presented in Flash and updated in PHP. Thus presenting the opportunity for an animated front end and a static, but efficient back end system.

IceLink Watch was presented with a proposal that would encompass a new aesthetic look and feel as well as development structure. Using the best pieces of the existing website, SFIMG proposed the dual system website that would solve all of the updating problems. As well, SFIMG proposed to revamp the design with a newer look and stronger brand presence.

Once initiated, the project met all of its deadlines and time frames. Effective project management kept the project within time and budget to see the launch of the new occur on March 1, 2007. Since it's launch, the website has been utilized to present new product lines world wide and has plans for continuous expansion with additional web tools to come. has been presented and used at worldwide shows for Basel World in Switzerland and JCK in Las Vegas, 2 of the largest showcases for the watch and jewelery industries.